![]() Implementing a bot in your social media strategy can spice up your interactions with customers and become an even more effective communication channel, both for customer support and sales purposes. What can you use a Facebook Messenger chatbot for? Delivering an omnichannel experience - by enabling contact via bots, you can offer a more convenient communication channel for your customers.Īs you can see, chatbots can influence your business in many ways, so you should definitely take advantage of the technology to boost your brand’s performance now.Being up-to-date with the latest trends - other brands are implementing chatbots to improve their customer support and marketing strategies, you shouldn’t fall behind your competitors and aim to be a pioneer within this topic.For example, you can ask them for feedback automatically. Proactive customer interaction - thanks to bots, you can interact with customers, even if they don’t contact your team.Engagement - as chatbots interact with customers in a conversational way, such interactions can be far more engaging and improve customer experience, as well as contribute to brand recall and recognition. ![]() Accuracy of response - when it comes to data, bots are by far more reliable than humans.Personalization - thanks to gathered data, you can provide your customers with a personal touch, even via a chatbot.Saving time - chatbots can take over repetitive tasks and enable your team to focus on more ambitious and complex engagements within your organisation.Automation - customers can get instant responses to their enquiries and messages, practically anytime, including the times when you’re closed, such as weekends and holidays.What are the benefits of implementing chatbots in your strategy? The most popular places that companies use chatbots are on their websites and/or apps, as well as in Facebook Messenger. Simply put, bots can appropriately react to the context of certain conversations, making them look like they’re real people we’re having a chat with.Ĭhatbots can be implemented in various ways and in various places. ![]() Basic bots can answer simple predefined questions based on keywords, while AI-powered chatbots can conduct more complex conversations tackling various topics. ![]() In the modern world, chatbots have become widely used for customer support and marketing purposes. Such a piece of software is designed to simulate human-like conversations based on voice or text, often in fun and light-hearted ways. What is a Facebook Messenger chatbot? What are the benefits of implementing chatbots in your strategy? What can you use a Facebook Messenger chatbot for? Customer service Proactive support to increase customer satisfaction Getting feedback from your customers Facebook live chat on your website Conversational commerce to increase sales Browsing products via the Facebook messenger bot app Shopping directly in the app Shopping assistants Promo codes distribution via chatbots Lead generation and nurturing Increasing engagement and brand awareness Chatbots as newsletter substitutes How to build a Facebook Messenger chatbot? Man圜hat PandoraBots Chatfuel ChatBot Botsify Build a stronger and long-lasting relationship with Facebook messenger chatbots What is a Facebook Messenger chatbot?Īccording to the Cambridge dictionary, a chatbot is “ a computer program designed to have a conversation with a human being, especially over the internet”.
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